Consumer Product
ASTROTRAC TT320
Consumer Product.
Astrophotography tracking device.
Inventor had proof of principle prototype but no experience of branding or taking a product to production.
Our approach
Rethought the ergonomic and branding design.
Design for appropriate manufacturing.
Marketing collateral images.
Design advisor.
The result
Got to market creating a new segment.
Outstanding design.
Dominated segment for 10 years.
Dominated segment for 10 years.
96% expert rating.
#1 in segment for 10 years.
#2 for subsequent 4 years.
Design advisor for 17 years.
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