APPROACH
Innovation
Answers, not problems.
Identity
Bringing it to life, without losing the magic.
Implementation
Knowing how to turn these elegant solutions into practical reality.
PROCESS
Discovery
- The starting point is user-focused. We add in a view on the commercial landscape, competition, price and volume.
- The discovery process looks beyond the product and into research across relevant regulatory landscapes, rules and guidelines.
Concept
Here we ask what would be innovative, distinctive and unique.
We consider the uses cases. We look at the opportunity and imagine different potential futures for the product or service. We draw boundaries, both for what the product is, and what it is not.
Development
In this phase, we consider what we have imagined and how it can be realised.
Development takes on our project objectives, manages the realities and creates a pathway for the product or service to be realised.
Analysis
Here we ask the question; does the design meet the objectives? We assess how the design meets performance, regulatory and commercial targets.
A further aspect, which can be of huge importance, is not just if the solution is innovative but if it is also protectable.
Feedback
Is what we have done fully understood and communicated? Or is there a need for support or to modify the design?
Feedback can inform further design development. We can support in providing information for related legal protection of the innovation.
Projects
Satisfied Clients
years in the game
Industrial design with meaning, integrity and practical outcomes.
who are embassy design
Michael Butler
Design director
Leads Embassy Design.
Prior to working as a consultant, Michael worked for Procter & Gamble an organisation renowned for its world class project management.
Involved with numerous brands in Europe and Asia including Max Factor, SK-II, Lenor and Jif. Then responsible for Beauty Care globally with Olay, Sassoon and Old Spice within his remit.
The Millennium demanded a new challenge and a new career on the other side of the table as a design consultant.
Founding Embassy Design was a logical progression rolling together both corporate management experience with creative design and engineering.
The vision for Embassy was an expert resource for clients to confidently realise their design adventures.
Since then Embassy Design has delivered numerous and diverse projects in sectors that he would never have guessed. In the past 23 years, project experience has spanned, branded packaging, vacuum systems, semiconductor ‘fabs’, forensics, medical devices, composites, vehicles, photography, film & tv props and renewables.
Highlights have included a 1MW wind turbine for Nordic, VMD’s for West and CPAP machines for the NHS.
OUR WORK
Just some of the project we have completed for our customers across industrial equipment, medical devices, clean tech and consumer products.
Working with Embassy Design was exceptionally positive. Truly talented designer who are able to meld aesthetic form with functional design in a world class manner. A willingness to tackle difficult challenges with a strong work ethic.
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At Embassy Design we believe design is a journey. We are here to help navigate and interpret the challenges when they arise and we have the resources to help you find your destination successfully.