Consumer Product
OS [Old Spice]
Consumer Products
OS – Redesigning Old Spice
Old Spice has had many excellent redesigns, of which this is just one possible future.
Our approach
Understood the context, technology and brand heritage.
Generated themes that resonate with consumers.
Marketing plots generating positive outcomes.
The result
This is just a flavour of some of the many futures that Old Spice could have had.
The designers did an excellent job but they can’t move mountains
Business managers ask for world class design, we deliver.
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